Dan Swanson is a consultant and entrepreneur. He has created over 275 products for more than 100 clients and helped generate over $2 billion in sales. He helped one of his client
1. Failing to understand how to make a marketing piece viral
Often people create what they call a viral marketing piece when it is nothing more than a brochure and an advertisement. It is way too self serving. It has no possibility of creating buzz. Whil... Read >